Today, Unibet, a member of Kindred Group, one of the pioneers of online sports betting in Europe, and Paris Saint-Germain signed a partnership agreement for the next two seasons.
Turned towards digital, the association of the two brands will be present in the enclosure of the Parc des Princes. Online gambling site designed by players for players, Unibet has been heavily involved in football for many years. Football represents 60% of online bets on the multisport platform.
Marc Armstrong, Paris Saint-Germain’s sponsoring director, said: “We are delighted to welcome UNIBET to Paris Saint-Germain family. We both share the same spirit of conquest, a passion for football and a strong desire to impose our brand in very competitive markets. By joining forces with Paris Saint-Germain, UNIBET will gain a great visibility both in the stadium and in the virtual community of Paris Saint-Germain.”
Mathieu Drida, General Manager Kindred France, added: “We are delighted to become the official online betting partner of Paris Saint-Germain, the most successful club in France and one of the most dynamic in Europe. With Paris Saint-Germain, UNIBET intends to increase its reputation throughout Europe and offer its players exclusive content closer to the game.”